If you’re a parent, no doubt you’ve noticed more and more businesses catering to families. Restaurants offer special nights where kids eat free. Movie theaters and bowling allies lure busy parents with promises of low-cost, fun-filled birthday parties. Even fitness centers are jumping in on the action by offering special rooms or entire facilities where kids can have fun with other kids while doing something good.
Parents are working hard to balance the demands of a career with the demands of a family. And smart business owners are working hard to take advantage of this latest shift in priorities. Today, “kid-friendly†is as popular a marketing phrase as the “no-carb†craze that saturated the country just a few years back. It’s a smart move that benefits everyone – the kids, their parents, and especially the owners of these kid-friendly establishments.